Triendle, other models throw bras for Amo's Girl Project

TOKYO — Half-Japanese, half-Austrian model and TV regular Reina Triendle, 19, was joined by fellow fashion models Layla Aoyama, 23, Natsuki Fukuzumi, 23, and Naomi Arai, 23, at an event this week to launch a new line of underwear from Triumph International Japan.

The new project, known as the Amo’s Girl Project, takes its name from the popular “Amo’s Style” brand. Part of the project is what Triumph calls the “dream inducing bra,” the PR for which was inspired by Japan’s Setsubun Festival. In a tradition named “mamemaki” or “bean throwing” that takes place each year on Feb 3, roasted soy beans are scattered around homes, temple and shrines while the phrase “Oni wa soto! Fuku wa uchi!” (“Demons out! Good luck in!) is spoken aloud.

Taking their cue from this tradition, Triumph introduced the “bra maki” or “bra throwing” and a twist on the traditional line with the slogan “Good luck in. Dreams in.”

After dutifully calling out the bizarre refrain and scattering bras into the crowd, Triendle commented, “That was original.” When asked if she had any underwear she saved for special occasions she replied, “My pink and yellow undies are pretty exciting.”

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